The man in advertising
Yoga Instructor got 150+ workshop registrations
I bring you the journey of Daali, a passionate yoga instructor who partnered with us to boost her workshop registrations through video marketing.
In less than a month of testing and running video ads we were able to get more than 150+ paid registrations for her 5 Day Live Workshop.
Daali had a desire to share her knowledge and expertise with a wider audience. However, in the competitive world of online yoga instruction, she faced several challenges, primarily in finding a way to stand out and attract participants to her workshops.
Addressing Daali's challenges
To address these challenges, we devised a comprehensive video marketing strategy tailored to her unique brand and teaching style.
Here's how we did it using our:
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Video Sales Framework
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Step 1: We started with competitor research and market research which helped us craft our scripts and offer.
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Step 2: Our team created a series of high-quality, engaging video content and Insta native ads.
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Step 3: We created mini yoga tutorials to offer value to her audience and establish her as an expert.
Step 4: We posted authentic testimonials from previous participants to build trust.
Step 5: We strategically promoted these videos on various social media platforms, targeting users interested in yoga, mindfulness, and self-improvement.
Step 6: We sent the automated email and WhatsApp invitations to Daali’s existing contacts and new subscribers, building anticipation for the workshop.
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Results
The results of our video marketing campaign for Daali:
- 50% webinar show-up rate for all 5 days.
- Over 150 registrations for her first workshop.
- A significant increase in website traffic.
- An engaged and growing social media following.
- Positive feedback and so many testimonials
- Participants joined her long-term personalised yoga programs.
By effectively leveraging video content, we helped Daali reach and engage with a wider audience, resulting in a substantial increase in workshop registrations.
Get in touch to know how our video sales framework works like magic every single time and how we can replicate the same results for your business.